Crypto Pacitan : SaTT

SaTT - REVOLUTION OF ADVERT TRANSACTIONS

Wherever we look, wherever we go, we are always given a message. We don't need to think for ourselves. We are always told what to eat, where to eat, what to use, where to go, how to see, how our home should look and even how to date. Almost every part of our lives is guarded. And that's the power of advertising.

Advertising has become the most effective and in turn the only media for brands to reach customers. And for this reason, it has become one of the biggest industries in the 21st century.

The 90s were about advertising on print media and billboards, but in the last 2 decades, an interesting part of the advertising industry was invested in the digital field. Because more and more countries and people are connected to the internet, the number of viewers will continue to grow.

It is also safe to say that digital marketing will take the biggest part of the advertising industry in the coming decades. More and more brands are interested in reaching a wider audience from all corners of the world than advertising in an audience that is demographically targeted.

On the other hand, the use of cryptocurrency has developed rapidly and new technologies and innovations are coming faster, removing the conventional methods of the world order. Cryptocurrency, and underlying blockchain technology bring more technology and innovation than ever before, focusing on every sector and in every industry, making the world a better place.

With that in mind, the $ 1.2 trillion advertising industry is also disrupted by blockchain technology which will increase the growth rate of the advertising industry to new highs.

Advertising in the traditional sense has always been a human work, namely manual agent work. From running advertising campaigns to printing brochures to securing data, everything has been done manually until now.

Advertisers and publishers always have to rely on centralized agencies to facilitate their expensive work because advertisers must rely on a centralized platform that increases advertiser costs and also because payments are processed through intermediaries such as banks or electronic payment systems advertisers must bear the costs of transfer fees as well. In addition, most centralized platforms do not provide security for client data that can be vulnerable to phishing attacks or the platform itself can be hacked.

In addition, centralized agents can sell sensitive user data to third parties that cause distrust between them. For this reason, there is a need for a decentralized platform to carry out tasks through secure blockchain technology and Atayen, Inc. come up with a solution with the help of SaTT Tokens.

ATAYEN, Inc., an established American-based company, serves 4+ million users, specializing in developing applications for businesses and brands on Facebook and other social media. They, with the help of token technology and smart blockchain will build bridges between advertisers and advertising platforms to run ad campaigns in a subtle way.

According to the Smart Contract SaTT, advertisers can create ad campaigns and the underlying data and the results of the results are stored in decentralized distributed records, namely blockchain that can be searched for by special APIs. In other words, it means that it won't easily damage the results.

On the other hand, advertisers always have to pay the publisher through a large amount that has been determined for the campaign even if the campaign is not successful. But through SaTT the smart contract will change completely. The SaTT Smart Contract communicates with third party APIs to evaluate the performance of each campaign and determine the costs to be paid to the publisher automatically.

So they save both on transfer fees and on campaign costs when using the Smart Contract SaTT. Furthermore, because advertising agencies are vulnerable to hacking and damaging data, it is not possible in the case of the Smart Contract SaTT. It tracks campaign statistics and the amount to be paid and results with payments without forgery.

Publishers, on the other hand, also benefit through SaTT smart contracts. Blockchain ensures that campaigns are funded and paid as soon as the campaign ends. After the campaign is complete, Smart Contracts automatically release the specified funds and are transferred directly to their account.

The project hopes to provide more clarity and efficiency in the advertising industry through a platform that is open, trustworthy and transparent to advertisers and publishers. Finally, it can be said that it represents the importance of blockchain technology and how it makes every process easy and efficient.

Crowdsale and Initial Distribution of the SaTT TokT