Crypto Pacitan : NOIZ Chain: Analysis and Review of ICO

NOIZ Chain: Analysis and review of ICO To begin we will consider what problems the Noiz project is called upon to solve

I am sure that no one missed the last scandal, connected with the loss of data of more than 50 million users of the world's largest social network Facebook. Similarly, all those who are connected with the world of crypto-currencies have noticed a change in ICO advertising rules in Google, Facebook, Twitter. You can continue indefinitely ... more than 46% of users said they see absolutely no advertising for them. Advertisers, on the other hand, are faced with unbelievable data received from various actions on data wrapping (clicks, views) by spam bots. Often companies steal ideas from each other or even entire advertising campaigns. In general, the world has long matured for the advent of NOIZ. NOIZ intends to create a new ecosystem in the world of advertising, based on the block with artificial intelligence, bringing together advertisers, publishers and ordinary consumers. The NOIZ network will help to succeed in social responsibility campaigns recognized by the United Nations (SDGs) as the main problem for companies in the future.NOIZ knows how to solve these problems with digital advertising due to the presence of experienced advertising specialists from leading firms in the advertising world Dentsu and Ogilvy. NOIZ is convinced that a decentralized advertising server that allows the community to become the driving force of an advertising ecosystem will be the only way to create a reliable advertising model for true participation today and in the long term. This year, the media are estimated at $ 237 billion, or 40% of the total advertising market, and this figure is expected to be $ 291 billion and 50% of the advertising market in 2020. But not everything is so rosy in the advertising world, advertisers spent about 16.4 billion dollars in 2017 for all sorts of fraud in the advertising world.Yes, that is how much those same bots eat, this year this figure will already reach $ 19 billion and in 2020 it will reach $ 22 billion. In addition, large sites such as Google and Facebook can ban entire industries, such as ICO, but still miss a huge amount of fraudulent / plagiarizing advertising on their platforms, damaging the brand and the reputation of advertisers.

Problem solving

NOIZ is a decentralized cognitive advertising exchange network using AI and blocking for:

1. Fighting click fraud (for advertisers)

The incentive principle: NOIZ uses two methods to increase interaction with customers. First, create a dynamic conversation dialog so that customers can interact directly with advertisers. Secondly, this offer incentives for customers to stimulate direct conversion or sales.

2. Ensure the transparency of digital advertising (for advertisers and publishers)

NOIZ facilitates the peer-to-peer advertising network, where advertisers and publishers know who they are dealing with. They can check the history of publications and explore any possible way for fraud in all transactions. All information is recorded in the blockroom.

3. Prevention of data leakage (for consumers and publishers).

NOIZ allows advertisers and publishers to accurately and honestly collect and share consumer data with the help of a blocker, giving consumers the ability to control what personal information they are willing to provide to advertisers and publishers.

4. Empowering the community and increasing responsibility for the advertising model (for consumers).

The NOIZ platform will allow consumers to form a consensus on, or act against, advertisers, publishers and social impact organizations, thus preventing advertisers, publishers and social organizations with a low rating of using the NOIZ network.

5. To bring responsibility for activities on corporate social responsibility (for advertisers and consumers)

NOIZ will also allow advertisers to automatically participate in SALT events (social impact organizations) and donate part of their advertising budgets to SALT campaigns, while the consumer community provides beneficiaries - social impact organizations - with their access to participation in SALT events.

Cognitivebot NIKOLA

NOIZ uses a cognitive bot called NIKOLA to initiate dialog dialogs in each ad. NIKOLA is equipped with NLP, the more consumers treat NIKOLA, the more intelligent NIKOLA becomes, therefore, the term "cognitive". It can also work with several languages using text or voice messages in freestyle. NIKOLA will strive to achieve the goal of increasing the level of conversion of digital ads. It will also encourage consumers to participate in advertising by providing them [consumers] with rewards in tokens every time they [consumers] interact with ads. NIKOLA can also classify customer responses - their participation - in the Intent level system and pass tokens through the NOIZ platform.

Блоковский

Problem. Today, ad networks record user activity and then analyze their actions, trying to figure out the bots. There is a lot of confidential information that is usually stored on the company's servers. On the one hand, this information would serve the entire digital community to find ways of calculating the work of scammers, on the other hand there is a risk of disclosing confidential information. Therefore, NOIZ plans to use a block system based on HyperLedger technology for these purposes. This network has open source code and is already used by more than 200 different large companies, including IBM monsters. HyperLedger technology allows storing terabytes of information, unlike other blockers, which makes the interaction very intensive.

The ecosystem will NOIZ 1 token, token NOIZ

Всего будет реализовано 300 миллионов токенов NOIZ, по 0,25 $ за токен.

180,000,000 (60%) NOIZ tokens will be distributed during the main sale of tokens.

6 000 000 (2%) NOIZ will be distributed through the airdrop to the first members of the commune.

24,000,000 NOIZ (8%) are reserved for advisers and 30,000,000 (10%) of NOIZ are reserved for charitable foundations participating in the platform.

60 000 000 NOIZ (20%) will be distributed among the founders.

The goal of NOIZ is a software update of 15,000 ETH and a hardcard of 60,000 ETH.

Road map

Command

It consists of professionals of the advertising market with a noticeable division in the spheres, here and artificial intelligence, and blocking and all that is connected with the world of advertising. Conclusions Since I myself work in the field of advertising is not the first year, I am familiar with all problems from within. And yes, I'm really pissed that Google and Facebook, without finding a normal tool to deal with scammers, decided to stupidly ban all the direction of the ICO. Do not be like Google, be like NOIZ. Having read through the vajppeper and looking through the profiles of the team and advisors, a very good impression was created about the product. The plan of work also looks real. I keep fingers shorter for them.