Imagine that advertisers have the opportunity to direct their ads only to those who might be interested (target audience), for example, a man does not need ads intended for women. Ads will be targeted, no need to spend time and money to connect with other audiences. This is possible if you clearly identify the target audience. And you can do this by having personal data of consumers.
The more people interact with the digital platform, the more information they leave behind them. Below the trace means the user's personal data. These data are stored on them or other sites used by advertisers, marketers and consumers of other personal information about potential customers. But since user data is never checked by anyone, there is no guarantee that it's true. Users who do not want to leave their personal data can indicate any information about themselves to get the services they need. Moreover, the services and information provided by the users are free of charge.
And if the user pays the data ?! How accurately can you calculate your target audience. Using this idea, Opiria companies and pData sign create ecosystems for secure private trading data, fully protecting user and data privacy giving consumers complete control of direct payments for their personal data.
Currently, there is a situation in the seller and consumer markets that:
companies need accurate personal consumer data to develop successful and innovative new products and services and better align marketing and sales activities;
users do not provide any data or provide false data to protect data confidentiality;
The reason consumers worry about data confidentiality is that data brokers secretly collect, analyze, and package sensitive personal data and sell them as commodities;
the lack of accurate personal data contributes to the fact that 70-80% of all innovative products are not functioning, which in turn leads to an annual failing investment of over 12 billion USD.
Thanks to the PDATA tokens and decentralized platforms based on the Ethereum block system, Opiria creates a fully transparent and secure open market that enables and provides the following:
consumers can control who gets their data;
consumers can sell their personal data as far as they deem acceptable to themselves. The more consumers give their personal data on the platform, the more valuable the profile becomes;
consumers receive adequate compensation for the data provided;
data comes directly from the consumer to the company without intermediaries;
companies, based on data received from consumers, can more accurately build their marketing campaigns.
Companies may request permission from consumers to access their personal data disclosed via the Opiria platform. Consumers who agree to submit their data enter into smart contracts with the company. Under smart contracts, the consumer receives a PDATA tokens, and the company receives the requested personal data.
Opiria important advantages over traditional data brokers today is the fact that OpDia pData and allow companies to collect directly from the consumer very specific personal data that is not available from the data broker, for example:
monitor consumer behavior, whether using a laptop / PC, and smartphone / tablet (for example, browser behavior, online purchases, use of software / apps)
measure user activity when viewing information (e.g., eye movements, heart rate to determine users' emotions) and smart devices (eg smart homes, smart scales).
For the development of the Opiria platform, the team raised funds through an initial supply of PDATA tokens. Creates 650 million PDATA tokens, of which 50% is offered for sale during private and public sales.
From November 1, 2017 to March 25, 2018 there was a personal sale of the PDATA tokens, where a 50% bonus applies up to 2 million USD collected. From 2 to 5 million USD there will be a 45% bonus. Currently, 1.2 million USD has been collected.
Price 1 token PDATA = 0.1 USD.
Starting March 26, 2018, ISS will start, the bonus will be 40% and will be reduced by 1% every day. During the last 3 days ICO bonus will not. ICO will end on April 7, 2018, if the token is not sold early.
The maximum amount of the fee is 19 million USD.
To monitor the token sales progress, your platform development can be on the official website of the Opiria platform:
Website: https: //www.opiria.io
Telegram: https://t.me/PDATAtoken
AUTHOR:Gambangcity
ETH:0xbd4e6B6E19c55D117badfa5C218Ae03263df6072
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