Crypto Pacitan : LICERIO - ADVERTISING PROJECT

PRELIMINARY

The virtual world (cyberspace) is an electronic media in computer networks that are widely used for the purposes of one-way and reciprocal communication online (directly connected). This virtual world is an integration of various communications technology equipment and computer networks (sensors, transducers, connections, transmissions, processors, signals, controllers) that can connect communication equipment (computers, mobile phones, electronic instrumentation, etc.) all over the world interactively. We live in a world where the Internet and social networks have become an integral part of our daily lives.

The word "cyberspace" (from cybernetics and space) originated and was first introduced by science fiction novelist William Gibson in his 1982 book "Burning Chrome" and became popular in the next novel, Neuromancer, 1984 which says:

Cyberspace. A consensus hallucinations experienced every day by billions of legitimate operators, in every country, by children teaching mathematical concepts. A graphical representation of the data that is abstracted from the bank of every computer in the human system. Complexity without compromise. Light lines revolve around the nonspace space of thoughts, groups and constellations of data. Like the city lights, receding.

According to research data, more than 70% of customers are looking for new goods and services on the Internet and this social networking has become a major source of business development. The social network of 3 billion users and the world's advertising budget is U. S. $ 77 billion and every year this number is increasing. But here creating a smart advertising campaign and getting long-awaited clients is a big deal; advertisers spend 50% of their advertising budget to pay VAT, which includes bank fees as well to cover the costs of paying for the marketing manager's job and do not cover all of their expenses in all cases. In addition, there are issues related to high competition, incompatible ad campaign adaptation and adblocking software programs as well. Many SMEs around the world have found ways how social media can contribute to success and development in all aspects.

Increasing types of social media are increasingly varied, ranging from personal social media, blogs, dating and eCommerce dating agencies also helped support the development of business travel.

LICERIO

We created LICERIO Namely the platform on which the brand is advertised by the customer by resubmitting the creative on social networking and as a gift they can get discounts for goods / services that are equivalent to the number of likes collected. This platform is based on the influence of marketing principles and its ecosystem based on Blockchain technology with its own cryptocurrency - LCR Token. This platform enables a reduction in advertiser costs by up to 5% and reliable customers into what business will provide opportunities for small and medium business growth worldwide.

Problems with Internet advertising and business development have inspired us. LICERIO which is the platform where the brand is advertised by the customer and which ecosystem is based on Blockchain technology with its own cryptocurrency.

LCR Token, what will enable reduce operating costs, increase brand interaction with customers and what will make the platform transparent for all its users.

BENEFITS OF LICERIO

By using LICERIO we will have tremendous benefits.

And here is a short list of key features of the LICERIO platform

Development of a quick ad campaign

Reduction of labor and time costs

Ease of use and availability

Global coverage

Operating costs and commission cost reductions

Free marketing tools

Guaranteed customer acquisition

PREDICTION IN THE MARKET

The future belongs to social networking. Brands are more often interacting with the social networking community.

With the development of the Internet, new ad types are available to your regional audience or your country, but also around the world. Internet advertising is very effective. Wisely placed with all Internet features, ads can receive tens of thousands of views per day. Today it is well known that social networking is a powerful tool for the interaction between brands and clients.

Research shows that only for the last year the number of users of social networking has increased 13% worldwide. By early 2018 the number of potential consumers has reached 3.196 billion people ie 42% of the total global population. The growing popularity of social networks is determined by the convenience of its use as it allows people not only to communicate with each other outside the local boundaries but also offer content exchange and content sharing. The main benefit of social networking platform is its wide scope.

More than three billion people worldwide use social networks no less than once a month with 90% of social network users using mobile devices for it.

Brands invest more money into advertising for their interaction with the audience, however, it seems not so convenient because of the massive fragmentation of media content.

PREDICTION IN THE MARKET

The future belongs to social networking. Brands are more often interacting with the social networking community.

More than three billion people worldwide use social networks no less than once a month with 90% of social network users using mobile devices for it.

Brands invest more money into advertising for their interaction with the audience, however, it seems not so convenient because of the massive fragmentation of media content.

Problems with Internet advertising and business development have inspired us to create LICERIO which platform is where the brand is advertised by the customer and which ecosystem is based on Blockchain technology with its own cryptocurrency - LCR Token, which will enable reduced operating costs, increase brand interaction with customers and what will make the platform transparent for all its users.

WAYS OF WORKING

LICERIO Platform Is a tool for advertising, here I will explain some of the workings of the LICERIO platform.

1. Start your ad campaign with 2 clicks

You will have no difficulty in starting your advertising campaign - you will only need to choose a social network to repost, customize user filtering and create ads. Users will resubmit your brand creatives on social networks and get discounts for goods or services equivalent to the amount of collecting "likes" as a reward for it. When starting a brand of an ad campaign determine the number of LCR tokens you want to spend on it; the system will estimate the number of "likes" and the look that will get them. When the total number of "Likes" collected by the user is the same as that requested by the brand, then the ad will no longer be displayed. As soon as the customer arrives to get a discount and finally gets it, his "likes" will end; the system imposes a commission in the range from 1% to 5% to provide customers to the brand and display ads again. If the user has not arrived to get service for 20 calendar days since then the completion of the ad campaign, then "likes" and the discount will expire.

2. Re-targeting group

Brands may collect groups of users who have taken certain actions, for example: they watch an ad, hide it, repost, leave "likes," make a purchase. This will allow brands to use audience data both within the system and to genuine advertising on social networks as well.

3. CRM and Internal Analysis

Any customer who has made a purchase or received a service will be logged into the internal CRM by a system that will calculate the economy and establish a profile of the target audience of the brand.

4. Customers beside you

The LICERIO platform will allow customers to get not only through direct campaign advertising. There will be a "Discount beside you" section of the app phone, where a map with the brand works with the LICERIO platform is displayed when launched. The brand will be displayed within 1 km and further distance to the point of sale, which a larger discount customer will get when he / she arrives to obtain a particular service. The customer selects the flower selling point and the app will map out the route to it and the customer will see an increase in the discount while moving toward the point of sale.

5. Contest

A trademark may organize a contest, set terms and conditions and the item or service it sells may be used as a reward for winning in the contest. Users will be actively posting what creatives will give positive publicity to the brand, thereby, building brand awareness. After the contest ends, the system will do it automatically pick a winner by using a random number maker and tell him about it. A certain number of tokens will be blocked on the winning brand account before the winner gets the goods or services. Once the user has the item / service item at stake, the tokens will return to the brand account with a written service fee from it.

6. Transparency

Each customer can submit a review and assess what brand will help to attract the attention of new customers and increase their level of trust in the brand.

7. Accessibility features

Tools like posting to social networks will be available for brands, which will allow easy information dissemination through all platforms. The merchandise catalog for Instagram is a tool that enables brands that sell goods on social networks to create unique mobile-friendly web pages where customers can look through merchandise catalogs and make orders and pay them if possible. In addition, special widgets will be provided for e-commerce purposes. This widget will allow customers to get discounts on brand websites.

Now creating smart ad campaigns and getting long-awaited customers is very important. Advertisers spend up to 50% of their advertising budget to cover commission and payment system fees, fees to reward advertising agencies and CPA networks, advertising platforms and services.

Bank and payment system The commission rate is 3 - 5% of the payment amount, Advertising agency and CPA network The amount of the prize is 15 - 25% Platform and advertising service, The prize amount is 5 - 15%

LICERIO will reduce advertiser costs by 5% and will provide customers assured.

This platform will provide new opportunities for Internet marketing. This platform can easily interact with online stores through widgets as well as with real business segments by using mobile apps for customers and advertisers. Additionally, this platform is available for webmasters looking to monetize their website traffic, offering their customer service to our advertisers. Webmasters receive rewards from commission fees paid by advertisers for their customers.

LICERIO for agencies and freelancers

Not just brands, but agencies or casual workers can enroll in LICERIO platforms that can customize their advertising campaigns, create good-quality creatives for their brands and get rewards for every customer they have an interest in.

LICERIO for webmasters

The LICERIO platform will have its own program partners on CPA & CPL models that any website owners who want to monetize their website traffic will be able to connect. Brands` creatives will be displayed on the website. Webmasters will get rewards for each attracting customers.

Brand and customer interaction

The brand creates an ad campaign and the customer is resubmitting the creative on social networks. Brands have wider scope with the creative and customers and customers are guaranteed a discount from a brand equivalent to the number of "likes" collected. To provide a discount for its customers, the mark must specify the number of services provided on the "LICERIO Ad" mobile app and customers must scan the QR code of the device brand with the help of the "LICERIO Client" mobile app. The size of discounts customers have to get will be shown by brand mobile apps (brands can adjust the maximum maximum discount size on their profile). Customer purchases and login names to the advertiser CRM and the "likes" amount is equivalent to the size of the end customer discount

Brand and agency interaction

Brands can interact with freelancers or agencies that will adjust their advertising campaigns and create good quality creatives (copywriting, graphics, etc.) and agencies will get a share of the cost of the brand commission as a reward. Brands can find an executor on a special web page within the system. Agents are listed on as per their ratings but people can also pay for premium placement. Each agency has a fully automated portfolio of ad campaigns created. The brand selects an executor and as soon as the executor has it confirms its application, the brand advertising campaign becomes available in the agency profile and the linked account will be displayed on the brand's profile permissions can be set or shut down in total.

Economic platform

The LICERIO platform will charge commission fees for each customer interested in a brand. Commission rates can vary from 5% to 10% depending on the method used to attract customers. For example, if a brand indicates the appearance of a creative on a partner's website, the commission rate will be 7.5% and if a brand has also used the services of an advertising agency or freelancer, the commission rate will be 10% and if a brand has adjusted independent advertising campaign, then the commission rate will be 5%. LICERIO takes 5% of the total commission fee to maintain its operating activities and high quality of service provided, the remaining commission fees are distributed among webmasters, agencies and freelancers.

All transactions within the platform are carried out with the direct use of a cryptographic LCR token that provides high-quality web resources and prevents third-party intrusion into processes within the system. The value token will be maintained not only by using it as a payment method but will also be supported by the possibility of receiving additional revenue by the token holder.

The Token holder will be able to use it on the popular cryptocurrency stock exchange where potential users will buy it for further use on the platform. The reward system for active use of the platform will be used in LICERIO, and the more tokens a user has in his account, the more opportunities the Platform will give him.

TOKEN PRESALE

The LCR Token is realized in accordance with the ERC20 standard. 5% of the total token will be distributed among partners and consultants, 10% will be saved for reward program, 15% token will be saved for the platform team and the remaining 70% will be sold. The total number of tokens released will be equal to 100,000,000 LCR.

Start: May 28, 2018, 12:00 GMT

Soft cap: 500 ETH

Acceptable currency: ETH, BTC

Exchange rate tokens: 1 ETH = 6000 LCR

Expires: June 10, 2018, 12:00 GMTHard cap: 2500 ETH

Number of tokens on sale: 15,000,000 LCR

Minimum transaction amount: 1 ETH

Token distribution

Use of results

OUR STREET MAP

TEAM LICERIO

LICERIO is actively seeking new specialists who seek to create new and exciting business solutions to engage them into teams. Now the team consists of 14 people and in the nearest time this number will increase actively.